Last Updated: 4/3/2026

El Paso Manual Physical Therapy, LLC (“EPMPT,” “we,” “us,” or “our”) respects your privacy. This Privacy Policy describes how we collect, use, disclose, and safeguard your personal information when you visit our website (epmanualphysicaltherapy.com and related subdomains) or use our online services and programs (collectively, the “Services”).

By accessing or using the Services, you consent to the practices described in this Privacy Policy. If you do not agree, please do not use the Services.

1. Who We Are; Scope; Controller / Data Controller

We are El Paso Manual Physical Therapy, LLC, located at 2601 E. Yandell Drive, Suite 118, El Paso, TX 79903, phone (915) 503-1314, email info@epmanualphysicaltherapy.com.

- For purposes of applicable privacy or data protection laws (e.g. GDPR, CCPA, others), EPMPT is the data controller over the personal information collected via the Services.

- This Policy applies to personal data collected from visitors, users, customers, and program participants of EPMPT via the Website and Services.

- It does not apply to personal data collected offline in the course of in-clinic physical therapy (unless otherwise disclosed separately).

2. What Information We Collect

We collect two broad types of data:

A. Voluntarily Submitted / Provided Information
This is information you actively give us when you do things like:
Register for an account on our platform

- Enroll in online programs or coaching

- Fill out contact, inquiry, or application forms

- Submit payments or billing information

- Participate in surveys, feedback, or user forums

- Provide testimonials, images, success stories, or engage in community posts

Such information may include:

Identifiers & contact info: name, email, mobile phone number (for calls and text messages/SMS, if you choose to provide it), postal address

Account info: username, password (hashed), profile details

Payment & billing data: credit card, billing address, transaction records

Health / wellness context (non-medical): e.g. self-reported pain levels, activity history (only if you choose to share)

User Content & communications: messages, uploaded images/videos, comments, feedback

Marketing preferences: whether you opt in to receive emails, newsletters, offers

B. Automatically Collected / Technical Information
When you use the Services, we automatically collect information about your device and usage, such as:

- IP address, device type, operating system, browser type

- Pages visited, timestamps, click paths, session duration

- Referring URLs, device identifiers, geographic region (approximate)

- Cookies, web beacons, analytics data, tracking tokens

We and third-party analytics/tracking vendors (e.g., Google Analytics) may collect such technical data to analyze usage, improve the user experience, and maintain the Services.

3. How We Use Your Information
We use your information for purposes including, but not limited to:

- Operating, maintaining, and improving the Website and Services

- Creating and managing user accounts

- Processing payments and managing billing/subscriptions

- Providing you with requested educational content, program access, or responses to inquiries

- Sending you administrative notices, updates, newsletters, or marketing (if you opt in)

- Personalizing content, offers, and communications

- Monitoring and analyzing usage patterns and trends

- Detecting, preventing, and responding to fraud, abuse, or security threats

- Complying with legal obligations (e.g. tax, accounting, litigation)

- Enforcing our rights, policies, and terms (e.g. Terms of Service)

- Communicating with you about your account, appointments, programs, billing, customer support, and, where permitted by law and your preferences, promotional offers and updates.

We will process and retain your personal information only as long as necessary to fulfill these purposes, or as required by law, whichever is longer.

4. Legal Basis for Processing (Where Required by Law)

Where applicable under laws such as GDPR, we rely on one or more of the following legal bases:

- Consent: where you have given clear permission (e.g. for marketing, cookies)

- Contractual necessity: to perform a contract with you (e.g. providing you with a paid program)

- Legitimate interests: for business operations such as analytics, security, improving features (so long as your interests don’t override your rights)

- Legal compliance: when required by law or regulatory obligation

5. Cookies, Tracking & Similar Technologies

We use cookies, web beacons, pixel tags, local storage, and similar technologies to collect and store usage/technical data.

- Cookies may be session cookies (expire when browser closes) or persistent cookies (remain until expiration).

- Purposes include: authenticating sessions, remembering preferences, analytics, tracking performance, and improving UX.

- We may allow third-party trackers (e.g. for advertising, retargeting) subject to your consent where required by law.

You can manage or disable cookies through your browser settings — but note some features of our Services may not work properly if cookies are disabled.

6. Disclosure & Sharing of Information

We may share your personal information with:

- Service providers & vendors: third parties who perform services for us (e.g. payment processors, email service providers, hosting, analytics)

- Affiliates & partners: where necessary to support the Services

- Legal & regulatory authorities: when required by law, court order, or to protect rights, property, safety

- Business transfers: if EPMPT is involved in a merger, acquisition, or sale of assets, your data may be transferred (with notice)

- With your consent: we may share data if you explicitly authorize the sharing

We do not sell or rent your personal information to unaffiliated third parties for marketing purposes (unless we state otherwise and you consent).

7. Data Security & Retention

We implement reasonable administrative, technical, and physical safeguards to protect your data against unauthorized access, loss, misuse, alteration, or destruction.

- Access to personal data is limited to employees, contractors, or vendors who require it to perform their duties and must abide by confidentiality obligations.

- Nevertheless, no system is 100% secure — we cannot guarantee absolute protection.

- We retain your personal information only as long as needed for the purposes described or required by law. After that, we will securely delete or anonymize it.

8. Your Rights & Choices

Depending on your jurisdiction, you may have the right to:

- Access or obtain a copy of your personal information

- Correct, update, or amend inaccuracies

- Delete or request erasure of your personal data

- Object to or restrict certain processing (e.g. direct marketing, profiling)

- Withdraw consent (for processing that depends on consent)

- Port your data (i.e. data portability)

- Opt out of marketing communications (via unsubscribe links or contacting us)

If you have opted in to receive text messages (SMS/MMS) from us, you can opt out at any time by replying “STOP” to any message we send, or by contacting us at info@epmanualphysicaltherapy.com or (915) 503-1314. You may also replay “HELP” for assistance. Please note that we may still send you non-marketing texts where permitted by law (for example, important service or account notices).

To exercise your rights, contact us at info@epmanualphysicaltherapy.com or at our mailing address. We may require verification before honoring certain requests.

Note: Some requests may be limited by legal obligations (e.g. we may need to retain transaction or billing records for tax or audit purposes).

9. International Transfers

If you access our Services from outside the U.S., your personal information may be transferred to, stored, or processed in the U.S. (or other countries) where our servers or service providers are located. These jurisdictions may have different data protection laws. When we transfer data internationally, we take appropriate measures (e.g. standard contractual clauses or other safeguards) to ensure your data remains protected in accordance with this Policy.

10. Children’s Privacy

Our Services are not intended for individuals under age 13. We do not knowingly collect or solicit personal information from children under 13. If you believe we have inadvertently collected such data, please contact us to request deletion.

11. Links to Third-Party Sites & External Content

Our Services may contain links to third-party websites, platforms, or services that are not under our control. Their privacy policies govern their handling of personal data; EPMPT is not responsible for their practices. We encourage you to review those third-party privacy policies before providing information.

12. Text Messaging (SMS/MMS) Communications

When you provide your mobile phone number to us and choose to opt in, you agree that we (and our service providers acting on our behalf) may send you text messages (SMS/MMS) related to our services. These may include:

- Transactional or service-related messages (for example, account notifications, program or appointment information, billing updates, customer support), and 

- Where permitted by law and your preferences, promotional or marketing messagesabout our programs, offers, and content.

How you opt in. You may opt in to receive text messages by, for example, checking a box on an online form, responding to a prompt on our website, or otherwise providing your mobile number indicating that you agree to receive text messages from us.

Message frequency; costs. Message frequency will vary. Message and data rates may apply according to your mobile carrier plan. Your carrier is not liable for delayed or underdelivered messages.

How to opt out. You can opt out of receiving marketing text messages at any time by replying “STOP” to any message we send, or by contacting us at the email or mailing address listed in Section 15. We may send a confirmation message to verify your opt-out. Even after you opt out of marketing texts, we may still send you non-marketing text messages that are necessary to provide you with the services you have requested, where permitted by law.

Data we collect via text. In connection with text messaging, we may collect your mobile phone number, the content of message sent or received, the time and date of messages, and other technical details delivered by your carrier. We handle this information in accordance with this Privacy Policy.

Not required as a condition of purchase. Agreeing to receive marketing text messages is not a condition of purchasing any goods or services from us.

13. Changes to This Privacy Policy
We may update this Privacy Policy from time to time (e.g. to reflect new services, legal requirements, or improvements). When we make material changes, we will post the updated policy with a new effective date and, if required by law, provide notice by email or prominent notice on our website. Your continued use constitutes acceptance of the updated Policy.

Text messaging originator opt-in data and consent will not be shared with any third parties, excluding aggregators and providers of the Text Message services.

14. Contact & Controller Details
El Paso Manual Physical Therapy, LLC
Address: 2601 E. Yandell Drive, Suite 118, El Paso, TX 79903
Phone: (915) 503-1314
Email: info@epmanualphysicaltherapy.com
If you have questions, requests, or complaints regarding this Privacy Policy or our data practices, please contact us at the information above.